Daily Billboard is the first to admit that upon seeing this billboard in the daytime for Disney's Tron: Legacy being a tad underwhelmed, mostly because of the fantastic Tron teaser billboards that have graced Santa Monica Boulevard this past year. 
Imagine Daily Billboard's surprise and delight when we realised that this movie billboard, along L.A.'s infamous Sunset Strip, actually lights up at night to create a real stand-out spectacle.
This cool billboard was snapped by day and night on October 28, 2010.
Daily Billboard is keen to see what imagery they will choose next to promote the movie and how they will set it apart from what has come before.
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