Hell is waiting. But it's a dry heat.
What a fantastically witty billboard this is for Newcastle Brown Ale (or 'Newkie Brown' as we like to say back in the UK), and what better way to make a brown pint of beer appear more interesting than with some sarcastic humour.
This fun beer advertisement was snapped along Sunset Boulevard on August 13, 2010 and Daily Billboard loves how the head of foam protrudes above the rest of the billboard to grab your attention even more.
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