Doctor Who Matt Smith TV billboard...

How excited was Daily Billboard to see this fantastic billboard for latest series of hit British sci-fi phenomenon, Doctor Who, grace Sunset Boulevard on March 31, 2010.

It's always great to see a quality BBC export enjoy success this side of the Atlantic.

The visually arresting billboard is complete with the latest and 11th incarnation of the Time Lord himself ('The Doctor' played by Matt Smith), new companion ('Amy Pond' played by Karen Gillan) and new series logo (incorporating the shape of the time-traveling TARDIS) .

'All of time and space... Follow Me'. OK then, we will.