Nurse Jackie season two TV billboard...

To promote the debut season of Nurse Jackie there was the hilarious 'Life is full of little pricks' strapline with an accompanying tongue-in-cheek image for the advertising creative.

The season two billboard has Edie Falco's head surrounded by a medical halo and the 'Holy Shift' tagline.

Now this is what billboard advertising is all about - fun, attention-grabbing, intriguing imagery. Apparently the use of humour increases an ad's rate of recall, so Daily Billboard is sure people will remember this quirky creative.

This second season Nurse Jackie TV billboard was photographed on Sunset Boulevard on March 4, 2010.