It's On CBS All Access TV billboards...

Now that CBS All Access has had a few years to establish its original content offering, it looks like the subscription streaming service wants to raise its profile at the start of 2019 with this 'It's On' outdoor ad campaign.

In addition to all the past and present CBS shows available on the platform since its launch in October 2014, the streaming service also added original series like The Good Fight, Star Trek: Discovery, Tell Me A Story and Strange Angel in more recent times.

Rather cleverly The Good Fight headlined by Christine Baranski as 'Diane Lockhart' came with an established audience as the spin-off of The Good Wife legal and political drama which aired for seven acclaimed seasons on CBS, whilst Star Trek: Discovery was the first episodic TV show based on Gene Roddenberry's beloved sci-fi franchise since 2005, starring Sonequa Martin-Green fresh from the fan-favourite, ratings-winning zombie drama, The Walking Dead.

The legal drama soon returns for a third season and the Star Trek prequel series is currently in its sophomore season, with more new shows and seasons forthcoming.

These impactful CBS All Access It's On billboards were spied along La Cienega Boulevard, La Brea Avenue, Sepulveda Boulevard and Pico Boulevard on February 6, 2019.

Even though these ad creatives look uniforms and uncluttered in their design, the series titles may have helped entice passersby not familiar with the shows and their stars.

Fans of the shows can also check out all these billboards for The Good Fight, these Star Trek: Discovery billboards and these Tell Me A Story billboards.

Plus as a bonus, here's also a series launch billboard for the historical period drama, Strange Angel, spotted above the Sunset Strip on May 29, 2018.

With a battle of the streaming platforms brewing between established giants like Netflix, Hulu and Amazon Prime and new entrants like Disney+ on the way and Apple readying its original scripted programming offering, there's never been a better time to get on TV viewers radars.

Let's see if this cohesive billboard campaign can help increase the reported 2.5 million subscribers the streaming service currently has and if more people will like what's on CBS All Access.