Monday, February 12, 2018

The Cloverfield Paradox movie billboards...

Cloverfield Paradox movie billboard
Always shrouded in secrecy, the Cloverfield film franchise pulled off its biggest surprise during the Super Bowl with a commercial for a new movie that would stream on Netflix after the game.
Cloverfield Paradox movie billboard
In The Cloverfield Paradox set in the near future, a multinational crew and scientists and engineers aboard a space station orbiting the Earth prepare to test the Shepard particle accelerator with the hopes of solving the planet's energy crisis with the world on the brink of war.
Cloverfield Paradox movie billboards
Not only does the experiment throw the Cloverfield Station into a parallel universe, but it's also the cause of all the monsters and alien invasions that took place in prior installments by affecting time and space.
Cloverfield Paradox movie billboard
This latest slice of science fiction horror stars a stellar cast including Gugu Mbatha-Raw, Daniel Brühl, David Oyelowo, Ziyi Zhang, John Ortiz, Aksel Hennie, Elizabeth Debicki and Chris O'Dowd as they discover the perils of traveling to another dimension, which turns out to be more than just 'armless' fun.
Cloverfield Paradox Chris O'Dowd billboard
Cloverfield Paradox hand reversed billboard
The brilliant launch marketing on Super Bowl Sunday was followed up with some cool billboards for the movie around town, including the interconnecting and reversed billboards featuring Chris O'Dowd (and his scene-stealing arm) which were snapped along West Hollywood's Sunset Strip on February 8, 2018.
Cloverfield Paradox billboard
Meanwhile the other sci-fi ad creative with Mbatha-Raw's 'Hamilton' sitting in the space station's porthole was spotted along La Brea Avenue the day before and above Sepulveda Boulevard on February 11, 2018.

For more examples of interconnecting billboards in this busy Sunset Strip ad location be sure to also check out these GLOW billboards, these Stranger Things 2 billboards, these billboards for The Bridge and more split billboard creatives in other locations like these Valerian movie billboards and The Greatest Showman billboards.
Cloverfield Paradox Netflix billboards
Not everyone may like the new Cloverfield movie, but you can't fault the creativity and excitement generated by the film's marketing.
Cloverfield Paradox movie billboard

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