Wednesday, July 12, 2017

I'm Sorry series premiere TV billboards...

Giant Andrea Savage Im Sorry series premiere billboard
Do you ever find yourself saying "I'm sorry" too much in your daily life? If so maybe you should take a leaf out of Andrea Savage's unapologetic new TruTV scripted comedy of the same name.
Im Sorry series premiere cut-out billboard
The actress stars as a mother, comedy writer and wife without a filter, trying to balance with her writing career, her straight-laced husband (Tom Everett Scott), her divorced parents and her young daughter who delights in asking all those awkward questions.
Im Sorry series premiere billboard
The super-sized ad creative for the series launch was first spied on the side of West Hollywood's Andaz Hotel along the Sunset Strip on June 15, whilst the special extension cut-out was snapped along Fountain Avenue on July 7, 2017.
Im Sorry series launch billboard
You don't often see small ads with special extensions but this season TruTV are using them to help their shows stand out, like this example and for the sophomore season of Adam Ruins Everything.

Fans of Andrea Savage can also check out this billboard for The Hot Wives of Las Vegas.
Im Sorry TV special extension billboard
Even though she's just trying to blend in, it looks like her inner immaturity and neuroses will make her stand out in a big way in this comedy, just like on this giant billboard.
Im Sorry season 1 billboard
UPDATED: Here's also a standard version of the small ad spotted along La Cienega Boulevard on July 12, 2017.
Im Sorry season 1 billboard

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