BEST SPECIAL INSTALLATION BILLBOARD 2016Atomic Props & Effects and Lithographix for Disney Parks.
This special installation helped build on the success of the new Star Wars: The Force Awakens movie, so be sure to check out how this billboard gimmick complemented Disneyland's Star Wars Awakens outdoor ad campaign. The Force was certainly strong with this billboard idea.
Grease: Live singing and dancing billboard along the Sunset Strip at the end of January and this special 3D Tomb Raider Jeep billboard installation from New York City's Broadway this Fall.
BEST SPECIAL EXTENSION BILLBOARD 2016
Kids will just think the sequin-wearing pig is funny, whilst those of an older generation will smile at the nostalgic nod to Jennifer Beals in the 1983 movie, but regardless your age it made Daily Billboard's heart sing.
This was certainly the most eye-catching billboard from the outdoor ad campaign, but be sure to also check out all the other Sing movie billboards turning heads in the city skies in December.
Star Trek: Beyond billboards, these Assassin's Creed movie billboards and these MacGyver TV remake billboards.
BEST MOVIE BILLBOARDS 2016
The Fox Studios marketing team really seemed to have fun with the R-Rated potty-mouthed anti-hero, even making the conventional costumed super-hero poses interesting, spoofing Valentine's Day romance movies and embracing the emojis that kids love so much these days.
Deadpool movie billboards to see for yourself.
billboards for The Jungle Book and these Sausage Party movie billboards.
BEST TELEVISION BILLBOARDS 2016
The billboards took the simple idea of Ellie Kemper's titular character pulling expressive faces and combined them with Kimmy's unique innocent outlook on life, so urban slang abbreviations like 'DTF' became 'Dang that's funny', 'SMD ' was 'Strawberry Milkshake Day' and 'MILF' hilariously translated as 'My interesting lady friend'.
Unbreakable Kimmy Schmidt season two billboards. What a fudging great idea this was.
American Horror Story: Roanoke teaser billboards, The Walking Dead's season seven Negan billboards and Westworld's launch Vitruvian Woman billboards.
BEST TRAVEL BILLBOARDS 2016
BEST COPY-ONLY BILLBOARDS 2016
Virgin America billboards which highlight the airline's unique brand positioning.
BEST FOOD BILLBOARDS 2016
Cuties special extension billboards.
BEST DRINKS BILLBOARDS 2016
Hubert's Lemonade billboards with their vibrant emoji-tthemed ad creatives.
BEST FASHION BILLBOARDS 2016
And in a year which has seen politics and people sink so low with their hatred, sexism, xenophobia and racism, it was especially important to see women of colour represented in these bold, uplifting and empowering fashion ads.
What do you think of the awards recipients for 2016? Were any of the billboard designs your agency or company's work? If so, please let us know so we can credit your achievement.
There never seems to be enough hours in the day to capture all the visions in vinyl and outdoor excitement in the city skyline every year, but from the feedback we receive it's nice to know we're appreciated and that someone is enjoying what we do.
Here's to another successful and exciting year. Don't be a stranger.