The original comic book character first appeared in New Mutants #25 in the mid-eighties and was the son of 'Professor Charles Xavier', leader of the mutant X-Men, a super-team gifted with extraordinary abilities but feared and hated because of their remarkable differences.
It'll be interesting to see what elements of his comic book origins this new FX show will retain and how influenced the episodic series will be by the preceding X-Men movies that have established Marvel's merry mutants in most of the public's consciousness.
Be sure to also check out these other billboards for fantasy horror movie Legion from 2010, plus for another head-bursting ad creative you should also take a look at this Helix season one billboard from 2014.
Fans of the X-Men cinematic universe can also enjoy these X-Men movie billboards, these fun Deadpool movie billboards and these solo Wolverine movie billboards.
This vibrant billboard will absolutely wake you up on your morning commute to another busy work week, so fingers crossed the show itself isn't a big snooze (but by the looks of things it won't be).