Saturday, April 30, 2016

Virgin America Now boarding billboards...

Virgin America Now boarding special cutout billboard
Virgin America has a reputation for being a fun and dynamic airline, and these past few months they've been bringing their light-hearted touch to the skies of L.A. (and San Francisco) for their new direct services to Maui and Oahu in Hawaii.
Now boarding Virgin America LAX Maui Oahu billboard
This 'Now boarding' outdoor campaign certainly fits with their fun, relaxed brand, and aside from the double meaning of the tagline, the use of a surfboard atop a mini-van helps to instantly convey the notion that these destinations are a surfers paradise too.
Virgin America Now boarding special extension billboard
This portrait ad from the campaign was first spied in San Francisco along Market Street at Octavia Boulevard on October 6, 2015.
Now boarding Virgin America SFO Maui Oahu billboard
Meanwhile the standard landscape billboards were snapped above L.A.'s Melrose Avenue on March 16 and later along La Cienega Boulevard on April 19, 2016.
Now boarding Virgin America billboard
The clever cut-out special extensions were photographed along L.A.'s Highland Avenue and Vine Street from April 15 to April 23, 2016. It's nice to see an airline having some fun with their out-of-home advertising.
Virgin America surfboard cut-out billboard
For another inventive ad for an airline, make sure you also check out Air New Zealand's 3D sleepmask billboard for their service from LAX to London's airports.
Virgin America Now boarding billboard
Plus if you're a fan of Virgin's U.S. domestic airline (soon to merge with Alaska Airlines), take a look at these previous Virgin America billboard campaigns from recent years.

Let's hope new ownership doesn't take the fun out of traveling with the flying service which has always provided a breath of fresh airline in the city skyline.
Virgin America Now boarding cut-out extension billboard

Friday, April 29, 2016

Mother's Day movie billboard...

Mothers Day movie billboard
Stuck for something to buy your mum this Mother's Day on Sunday May 8, 2016? Have you run out of ideas for flowers, perfume and chocolates this year?  Maybe she'd enjoy spending some quality time with you with a visit to the movies. As luck would have it, there may be the perfect film for you.
Mother's Day film billboard
In the new comedy Mother's Day, a group of seemingly unconnected people see their lives intertwined by their relationships with their mothers, or by the fact that they're a mother themselves. Divorce, adoption, weddings, failing marriages, motherhood, it sounds like the perfect cinema visit, right?
Mothers Day movie billboard
This billboard with its slightly pedestrian design of headshots was snapped at the busy intersection of Melrose and Highland Avenues on April 12, 2016.

And even though the billboard design may not be the best, the film is directed by Garry Marshall of Pretty Woman, The Princess Diaries and Valentine's Day fame, so you know you're in for a feel-good time.
Mother's Day film billboard

Thursday, April 28, 2016

The Nice Guys movie billboards...

The Nice Guys movie billboard
This Summer are you ready to step back in time to 1970s L.A. in Shane Black's crime-solving buddy comedy movie The Nice Guys.
Nice Guys film billboard
Ryan Gosling plays a down-on-his-luck private investigator and Russell Crowe plays his hired enforcer working to find a missing girl and investigating the death of a fading porn star, which leads to a deeper criminal conspiracy which reaches the upper echelons of power.
Nice Guys cut-out extension billboard
The wonderfully retro and eye-catching cut-out special extension billboard for the crime thriller comedy was first spied along West Hollywood's Sunset Strip on April 16, whilst the standard version was snapped along Fairfax Avenue on April 20, 2016.
Nice Guys movie billboard
The film's tagline says that these Nice Guys are 'not that nice', but we're sure there's more than few fans that would disagree.

If you're an admirer of Ryan Gosling, make sure you check out these movie billboards for The Big Short from last yearThe Ides of March movie billboards from 2011 and these Gangster Squad film billboards from 2012.
Nice Guys movie billboard
Meanwhile fans of Russell Crowe can also enjoy the actor in these Noah movie billboards from 2014, Robin Hood movie billboards from 2010 and these Les Misérables movie billboards from 2012.

Let's see if audiences are kind to The Nice Guys when they take to the big screen this May 20, 2016.
Nice Guys special extension movie billboard

Wednesday, April 27, 2016

Penny Dreadful season three TV billboards...

Penny Dreadful season 3 Master your demons billboard
Occasionally a billboard visual comes along that you wonder "who had that idea?" and "how did they know to do that?". The season three promo 'body skull' key art for Penny Dreadful is just such an example.
Penny Dreadful season 3 billboard
Judging from the revelations of Josh Hartnett's werewolf nature last season, we're guessing that this may be his scarred back with his hands clasped over his head in pain or rage, to create the illusion of a human skull (although considering all the other tortured souls in Showtime's horror fantasy series, any number of the cast could be wrestling with their inner demons).
Penny Dreadful season 3 billboard
The gothic Victorian-era drama will see the characters initially scattered around the globe, with Hartnett's 'Ethan' sent home to the American Wild West to his father, Timothy Dalton's 'Sir Malcolm' traveling to Africa to bury his friend and man-servant 'Sembene', Rory Kinnear's 'Creature' in self-imposed exile and Eva Green's 'Vanessa Ives' on her own and questioning her faith.
Penny Dreadful season 3 body skull billboard
In addition to vampires, werewolves, Frankenstein's monsters, immortals and witch covens, this season will also see the introduction of the infamous 'Dr. Jekyll' (and his alter-ego 'Mr. Hyde'), plus Patti LuPone (who previously played the 'Cut-Wife') returns as a new character from Dracula lore, 'Dr. Seward'.
Penny Dreadful season 3 billboard
These spectacular season three billboards were spied along San Vicente Boulevard on April 19 and above West Hollywood's Sunset Strip on April 22, 2016, and if you're a fan of the show, be sure to check out these previous season billboards for Penny Dreadful.

The ad design also brings to mind the Sons of Anarchy season seven billboard which also featured a 'skull back' ad creative of a different kind.
Penny Dreadful season 3 billboard
Imagination is an amazing thing, and Daily Billboard can't wait to see what further delights and frights the third season of Penny Dreadful will deliver this Summer.
Penny Dreadful season 3 billboard Sunset Strip

Tuesday, April 26, 2016

Doom video game billboards...

Doom video game billboard
This month these cool video game billboards for Doom have been having an explosive impact in the skies of L.A.
Doom game billboard
This first-person shooter game is a reboot of the wildly popular Doom franchise (which even spawned a movie with Dwayne Johnson in 2005).

This time around as the lone Doom marine you'll have to fight like hell to beat back the hordes of rampaging demons from the underworld with only your fighting skills, your wits and an assortment of futuristic weapons to help you.
Doom video game billboard
These eye-catching Doom billboards were spied along Fairfax Avenue at Melrose Avenue on April 6, then snapped later standing out along West Hollywood's Sunset Strip on April 12, 2016.

If you're a gamer, be sure to check out all these other exciting video game billboards from around the city streets and skies in the past few years.
Doom video game 2016 billboard
And if your week is already doom and gloom by Tuesday, maybe you're doing something wrong and you should play a video game, or two, to relieve your stress and tension.

Get ready to watch those demons go boom.
Doom video game billboard
UPDATED: Here's also a U.K. billboard for Doom spied in London on May 24, 2016. Daily Billboard also spied this soldier ad creative on the side of buses in L.A.
Doom video game billboard UK

Monday, April 25, 2016

Teenage Mutant Ninja Turtles: Out of the Shadows movie billboards...

Teenage Mutant Ninja Turtles Out of the Shadows movie billboard
This Summer the Teenage Mutant Ninja Turtles are coming Out of the Shadows for the live-action sequel to the 2014 film franchise reboot.
Ninja Turtles Out of Shadows Donatello billboard
The heroes in a half shell named after famous Renaissance Italian artists, 'Donatello', 'Michelangelo', 'Raphael' and 'Leonardo', created back in the 80's by Kevin Eastman and Peter Laird in comic book form, are back to use their martial arts skills to stop enemies old and new.
Teenage Mutant Ninja Turtles 2 billboard
This time the Ninja Turtles don't only face their arch-nemesis 'Shredder', but they also have to face new mutated foes, 'Rocksteady' and 'Bebop', which should please kids and fans alike.
Teenage Mutant Ninja Turtles Shadows Raphael billboard
Fortunately the heroic foursome also have the help of their mutated rat mentor, 'Splinter', and human friends reporter 'April O'Neil' (Megan Fox) and the hockey mask-wearing vigilante 'Casey Jones' (played by Arrow's Stephen Amell).
Teenage Mutant Ninja Turtles Rocksteady Bebop billboard
These TMNT movie sequel billboards were snapped along the Sunset Strip, Melrose Avenue, Santa Monica Boulevard, Beverly Boulevard and Wilshire Boulevard from April 12 to April 20, 2016.
Teenage Mutant Ninja Turtles Out of Shadows billboard
If you're a fan of the pizza-loving crime-fighters from the sewers, be sure to also enjoy these Teenage Mutant Ninja Turtle movie billboards from around the streets and skies of Los Angeles in 2014.
Teenage Mutant Ninja Turtles 2 billboard
Plus be sure to also check out these life-size Leonardo and Donatello Ninja Turtle statues on display in cinemas for the movies release.
Teenage Mutant Ninja Turtles Out of Shadows billboard
If you need help defeating petty criminals, evil warlords, alien invaders, or mutated henchman, sounds like you're in need of some 'Turtle Power'.
Teenage Mutant Ninja Turtles Shadows Michelangelo billboard
UPDATED: Daily Billboard also spied this 'Leonardo' ad creative along Cahuenga Boulevard on May 1, 2016, to complete the fighting foursome. 'Cowabunga, dude!'.
Ninja Turtles Out of the Shadows Leonardo billboard
UPDATED: With less than a month before the Ninja Turtles sequel opens in U.S. cinemas a second wave of ad creatives has started to appear in the skies of L.A.
Teenage Mutant Ninja Turtles Out Shadows Raphael mask billboard
These new billboards feature the teenage heroes coloured bandana masks, which is pretty much a repeat of the outdoor ad campaign for the first movie. There's a certain lack of originality with these billboards, as if they're following a magic formula, but Paramount should be careful as familiarity can breed contempt among cinema goers if an idea becomes stale and predictable.
Ninja Turtles Out of Shadows Donatello mask billboard
The trailers for this sequel seem action-packed to say the least, so it's a shame they can't translate that energy, dynamism and excitement into their outdoor advertising. Daily Billboard wants to see nunchucks spying, bo staffs twirling, swords slashing and Ninja Turtles exploding out of these ads.
Teenage Mutant Ninja Turtles 2 Michelangelo mask billboard
Ninja Turtles 2 Leonardo mask billboard
These followup character billboards were snapped along La Cienega Boulevard, Beverly Boulevard, San Vicente Boulevard and La Brea Avenue on May 11, 2016.
Ninja Turtles Out of the Shadows Leonardo cut-out billboard
UPDATED: From the looks of things Paramount took Daily Billboard's advice about mixing things up with their outdoor ads.
Teenage Mutant Ninja Turtles Shadows Raphael cut-out billboard
Just like they did with their Zoolander 2 movie billboards, they once again took over the busy commuter corridor of La Brea Avenue with a whole host of dynamic special extension cut-out character billboards.
Ninja Turtles Out of the Shadows Michelangelo billboard
Teenage Mutant Ninja Turtles Out of the Shadows Donatello billboard
Along with the heroic turtles, their mutated enemies Bebop and Rocksteady also crashed the party.
Ninja Turtles Out of the Shadows Bebop cut-out billboard
Ninja Turtles Out of the Shadows Rocksteady cut-out billboard
But of all the ads snapped on May 26, 2016, this faux graffitied 'Cowabunga' billboard stood out the best for capturing the youthful, rebellious spirit of the film franchise (and it reminded us of this graffiti-themed Kick-Ass movie billboard from 2010). Gold throwing stars to all involved.
Ninja Turtles Out of the Shadows Cowabunga graffiti billboard
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