Search Party: The Curious Case of the Lost Soul is a new dark comedy on TBS which sees Arrested Development's Alia Shawkat play 'Dory', an over-educated, under-employed young women lacking purpose or prospects, who makes it her personal mission to track down an old college acquaintance when she sees she's gone missing on a flyer, dragging her self-absorbed twenty-something friends along for the ride.
These quirky billboards for the new mystery series certainly possess a 'Nancy Drew', teen sleuth, quality to them, even though the ad creative has been updated with a smartphone rather than a pocket flashlight to keep it contemporary.
These series launch billboards for Search Party were spotted along L.A.'s Sunset Boulevard on November 4 and along Houston Street in New York City on November 12, 2016, plus with it being awards season, it's never too early to start campaigning for consideration for all the TV industry accolades.
Let's see if this offbeat show can find its missing person and the audience it's looking for this holiday season. UPDATED: Search Party also received some super-sized support for its acclaimed debut season.
This giant vertical billboard was photographed on the side of West Hollywood's Andaz Hotel along the Sunset Strip on December 16, 2016.