Saturday, September 17, 2016

This Is Us series premiere TV billboards...

This Is Us series premiere billboard
NBC's This Is Us has the distinction of being the first new Fall TV season outdoor ads to be spied by Daily Billboard on July 26, along Sunset Boulevard.

Extra support for the comedy drama was later spied along Melrose Avenue on September 6, 2016.
This Is Us season 1 billboard
The show follows a group of different people who all have different lives but share the same birthday.

Milo Ventimiglia and Mandy Moore play the typical beautiful young married couple expecting triplets when her waters break on his birthday. Justin Hartley plays a TV star bored with his career and life, whilst his twin sister, played by Chrissy Metz, struggles with overeating, and Sterling K. Brown's successful business man, married with kids to Susan Kelechi, decides to confront the father than abandoned him 36 years ago.
This Is Us season 1 billboard
Sounds like a lot to process right? But fortunately the series is brought to you by the writer and director that also weaved together the interconnected lives in the highly underrated 2011 movie, Crazy, Stupid, Love.
This Is Us series launch billboard
It's nice to see NBC trying something a little different this season and not relying on stealing other networks ideas, rebooting and remaking classic films and shows, or spinning off even more franchises from their Chicago-based TV series.

The real question with all these fresh TV shows debuting though, is which unlucky series will be the first to be cancelled.
This Is Us TV series billboard
UPDATED: Here's also an Emmy consideration billboard for NBC's hit time-jumping drama with heart.
This is Us 2017 Emmy billboard
This ad creative featuring the diverse cast of all ages was snapped along Pico Boulevard on June 9, 2017.
This is Us season 1 Emmy FYC billboard

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