As another TV themed week comes to a close here at Daily Billboard, we thought we'd go out in high spirits by shining a spotlight on HBO's new pot dramedy, High Maintenance.
Based on web series by married duo Katja Blichfeld and Ben Sinclair, the latter also stars as 'The Guy', a Brooklyn marijuana dealer who delivers to a clientele as diverse as New York City.
Not only is this series very timely with the growing the legalization of cannabis in the U.S., but also this image of a person head down walking along the street looking at their phone is such a part of our everyday culture these days.
The street map in the background and the cigarette paper roll up filled with map icons also cleverly conveys the idea of this man traveling around the city and intersecting with people's lives.
These witty High Maintenance billboards were first spied along the Sunset Strip on August 15, with additional landscape billboards, including the special extension cut-out, snapped along Santa Monica Boulevard and Pico Boulevard through August 25.
Meanwhile the giant-sized ad creative was photographed towering over eastbound traffic along West Hollywood's Sunset Strip on August 18, 2016.