First up is this patriotic ad creative for Kiefer Sutherland's new ABC series, Designated Survivor.
ABC is no stranger to POTUS-based dramas, as way back in 2005 Geena Davis starred in Commander in Chief as a Vice President suddenly forced to ascend to the position of the first female U.S. President.
This series launch billboard was snapped along Barham Boulevard on August 17, 2016, and fans of Kiefer Sutherland can also enjoy this 24: Live Another Day billboard from 2014 and this Touch 2012 TV series billboard.
Designated Survivor may mark Kiefer Sutherland's return to the small screen, but let's hope this new show has an innovative take on the tried and tested formula. The real question will be how long can this new series survive the new TV season.
Stay tuned the rest of the week for more brand new TV show billboards trying to turn heads in L.A.'s crowded skies.
UPDATED: Here's also another landscape billboard for the new series spied along Melrose Avenue at Highland Avenue on August 22, 2016.
UPDATED: Once or twice a year for the new TV season, ABC gets to have Disney's prime giant billboard site along the busy Sunset Strip to push one of its rookie shows.
If you like this example, make sure you also check out this giant Of Kings and Prophets launch billboard from February 2016, this giant How to Get Away with Murder launch billboard from September 2014, this giant Rising Star launch billboard from June 2014 and this giant Charlie's Angels TV remake billboard from September 2011.