Wednesday, August 10, 2016
To help herald the arrival of the 2016 VMAs, MTV has this duo of billboards featuring a mashup of the event's infamous Moonman astronaut award along West Hollywood's iconic Sunset Strip.
Last year Miley Cyrus made a spectacle of herself in the city skyline for the 2015 MTV Video Music Awards, whilst Beyoncé and Usher both teased the 2014 VMAs, so these billboards certainly seem tame by comparison.
Who will win? Tune in to find out on Sunday August 28, 2016.
UPDATED: With under week to go before the awards show, the VMAs are shining a spotlight on Rihanna as a 'video vanguard'.