Sunday, July 10, 2016

The Night Of series premiere TV billboards...

The Night Of series premiere billboard
If you're looking for a break from the rough realities and injustices happening in everyday life at the moment, then HBO's new procedural thriller The Night Of may not be for you.
Giant Night Of series premiere billboard
It turns out that this limited series may be the worst night of 'Nasir "Naz" Khan's' life.

The son of Pakistani immigrants is a good student, although shy and sexually inexperienced, so when he borrows his father's taxi cab to drive from Queens to Manhattan for a night of partying, he doesn't know that a chance encounter with a mysterious girl thinking she's hailing a ride would lead to a wild night of sex and drugs, and him waking up the next day in bed to find her stabbed to death beside him.
The Night Of series launch billboard
Naz, played by Riz Ahmed, is subsequently arrested for her murder, interrogated by police and sent to prison. Then his family struggles to help provide legal support because their cab has been impounded, leaving them no way to pay for a good lawyer.

As you can see the situation seems dire and certainly seems to reflect some real-life prejudices, and although the drama sounds intriguing and compelling viewing, it's safe to say it won't fill your heart with cheer.
The Night Of giant HBO series billboard
The eight-episode series is based on the 2008 British series Criminal Justice, following the journey of a young man accused of murder through the justice system.
The Night Of TV series billboard
These billboards for The Night Of were first snapped on June 16 along Melrose Avenue, then spotted along La Brea Avenue and Sunset Boulevard through June 19, 2016, with the giant-sized version photographed towering over West Hollywood's infamous Sunset Strip.

This ad creative is so interesting, don't you think? At first Daily Billboard thought it was a iron bridge, but on closer inspection its the view from above a city street at night. Very clever indeed.
The Night Of limited series billboard
Will you be tuning in this Summer to find out what really happened The Night Of?
Giant The Night Of billboard Sunset Strip
UPDATED: This awards season The Night Of has become a bit of a critical darling with three Golden Globe and two SAG Award nominations, including acting nods for John Turturro and Riz Ahmed. Here's some billboard support for the limited series from HBO snapped along Highland Avenue on December 18, 2016.
Night Of Remarkable consideration billboard

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