Now the network has decided to push the release date to the Fall after the additional sniper-like killings of three Baton Rouge police officers on July 17, although with the continued state of gun violence in America, you have to wonder if these episodes will ever air.
And with that in mind, why are there still billboards in the L.A. skies with the original premiere date?
The only consolation with these subdued ad creatives is that Ryan Phillippe isn't staring down the barrel of some rifle, or pointing a gun at someone like the current Jason Bourne movie billboards.
Obviously some people feel that this course of action is political correctness run amok, but at times like this maybe a bit of sensitivity to current events is just what is needed.
UPDATED: Following all the high-proile sniper and police shootings, USA Network decided to pull the Shooter TV remake from their Summer schedule and moved its debut until the Fall.
NBC changed the name of its Odyssey TV series to American Odyssey and redesigned its outdoor ad campaign to mimic the successful American Sniper's theatrical release billboards.
UPDATED: Here's more billboard support for the new show, snapped along the busy Sunset Strip on November 2, 2016.