iPhone 6s launch outdoor campaign, as a point of difference they focused on faces and portraits, usually using two images per billboard.
Daily Billboard likes how this ad campaign continues to shine a spotlight on the natural wonders of our world and also humanity's architectural achievements, plus highlighting amateur and professional photographer's ingenuity capturing these inspirational images.
Obviously great campaigns always encourage imitators and social media startup I'm certainly tried to emulate the concept with these I'm Here There Everywhere billboards. As they say imitation is the sincerest form of flattery.
It'll be interesting to see how long this user-generated Apple campaign will run. Will we ever see a 'Shot on iPhone 7' series of billboards we wonder.
UPDATED: Here's another frosty example of the new wave of billboards photographed above Hollywood Boulevard on August 2, 2016.
And another side of Sunset Vine Tower in Hollywood covered with the cool jellyfish ad creative.
UPDATED: It's that time again for Apple to refresh its outdoor campaign by moving creatives around its ad locations in the sprawling city skyline, like this extra-large billboard snapped along the Sunset Strip on August 15, 2016, although interestingly this is renamed the Shot on iPhone campaign.