Thursday, July 21, 2016

Jason Bourne movie billboards...

Jason Bourne movie billboard
These days we really do seem to be living under the gun.

For Matt Damon's return as 'Jason Bourne' the most creative thing that Universal Pictures could come up with is the actor holding a handgun.
Giant Jason Bourne movie billboard
In the previous three 'Bourne' movies that the actor has played the amnesiac CIA assassin he's been in action-packed car chases, explosively leaped from building-to-building and displayed masterful hand-to-hand combat, so forgive Daily Billboard if a man holding a gun to sell the latest installment in the film franchise seems unoriginal to say the least.
Jason Bourne movie billboard
Surely Robert Ludlum's literary creation deserves a more inventive ad campaign?
Giant Jason Bourne film billboard
In the spy thriller this time around, Tommy Lee Jones is the head of the CIA who assigns Alicia Vikander's agent to draw Jason Bourne and Julia Stiles 'Nicky Parsons' out of hiding.
Jason Bourne movie billboard
The difference this time is that Bourne now remembers who he truly is, which makes him even more dangerous we'd imagine.
Jason Bourne You know his name billboard
Interestingly Matt Damon has called for tighter gun controls in the U.S., so it's a bit bizarre that an actor of his star quality didn't push for a different kind of key art for the movie, after all he wouldn't return to the franchise without Paul Greengrass as director so he obviously has some clout with the studio (although maybe the multi-million dollar paycheck was enough to assuage him).
Matt Damon Jason Bourne movie billboard
Then again Universal Pictures were quite happy to use this Stars and Stripes semi-automatic weapon ad creative for The Purge: Election Year movie in the days after the Orlando nightclub massacre that left 49 innocent people dead with a similar weapon, so the studio obviously doesn't feel there's a problem at the moment with gun imagery when LGBT, black men and cops are being killed by continuing gun violence.
Giant Jason Bourne movie billboard
If you're a fan of the espionage thriller franchise, be sure to check out these Bourne Legacy movie billboards with Jeremy Renner from 2012 and all these original costumes and props from the previous Bourne movies on display.
Jason Bourne film billboard
Meanwhile admirers of Matt Damon can also check out these movie billboards for The Martian, these Elysium film billboards and these billboards for The Monuments Men.
Giant Jason Bourne movie billboard
'You know his name', and you know what he can do, so will you be venturing to the cinema to watch Jason Bourne at the end of July?
Jason Bourne film billboard
UPDATED: Even though they knew his name and his exploits well, many critics and cinema goers felt that Jason Bourne didn't offer much originality to the series.
Giant Jason Bourne movie billboard
If you are fan of the latest offering, here's another super-sized billboard snapped high above Wilshire Boulevard on August 11, 2016.
Giant Jason Bourne film billboard

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