This weekend Tarzan isn't the only literary creation coming to the big screen, as Roald Dahl's 1982 children's book, The BFG, gets the Hollywood treatment courtesy of the magic of Disney and Steven Spielberg.
The 'Big Friendly Giant' isn't the only book of the author's to be adapted either, with Charlie and the Chocolate Factory, Matilda, James and the Giant Peach, The Witches and Fantastic Mr. Fox all having enjoyed cinematic outings over the years.
Let's see if this tale of an orphaned girl named 'Sophie' (Ruby Barnhill) and the dream-catching, snozzcumber-eating gentle giant (played with CGI special effects wizardry by Mark Rylance) will warm audiences hearts in the same way, when they take on the other child-eating giants who have a taste for humanity.
The portrait billboard version was first spied high above Hollywood's Sunset & Vine on June 1, then the special extension cut-out billboards were snapped along the Sunset Strip and La Cienega Boulevard through June 16, 2016.
Daily Billboard really likes the sweet bus ad creative, with Sophie standing on The BFG's shoes looking up, and wishes we could have seen that on some billboard hoardings too.
Our big global village of a world certainly is more giant than some small-minded people can currently imagine, so let's hope in the future that we all get to meet such gentle souls as The BFG in our lives.