Just when you thought you'd gotten away with that sneaky slice of pizza, 'full fat' latte, or that extra Krispy Kreme doughnut, along comes a giant-sized billboard to make you feel guilty on your morning commute. Thanks Protein World.
But seriously though, almost every day is a beautiful day to sweat in L.A. and workout in the great outdoors, or indoors, with the latest exercise fad, be it spinning, power-lifting yoga, drum fit, CrossFit and boot camps of all shapes and sizes.
With all the aspiring actors and models in the City of Angels hoping to make it big in Hollywoodland, where the body beautiful aesthetic rules, it's the perfect place for this sporty ad creative for Protein World's Weightloss Collection.
For more vitamin and supplement advertising, be sure to also check out all these GNC Live Well billboards in the skies of L.A. in recent years.
Let's see if this eye-catching billboard opens a can of worms, rather than a tub of protein.