Friday, May 6, 2016

Giant It's a beautiful day to sweat Protein World billboard...

Giant Its a beautiful day to sweat Protein World billboard
Just when you thought you'd gotten away with that sneaky slice of pizza, 'full fat' latte, or that extra Krispy Kreme doughnut, along comes a giant-sized billboard to make you feel guilty on your morning commute. Thanks Protein World.
beautiful day to sweat Protein World billboard
But seriously though, almost every day is a beautiful day to sweat in L.A. and workout in the great outdoors, or indoors, with the latest exercise fad, be it spinning, power-lifting yoga, drum fit, CrossFit and boot camps of all shapes and sizes.

With all the aspiring actors and models in the City of Angels hoping to make it big in Hollywoodland, where the body beautiful aesthetic rules, it's the perfect place for this sporty ad creative for Protein World's Weightloss Collection.
Giant Protein World Weightloss Collection billboard
The diet shakes and supplement brand has faced scorn in the past for its 'Are you beach body ready?' ad campaign, with some accusing the company of depicting unrealistic body images in their advertising.
Giant Protein World beautiful day to sweat billboard
This new super-sized billboard snapped along West Hollywood's Sunset Strip on April 23, 2016, seems to focus less about fitting in to your bikini for all the Summer pool parties and more on exercising. Daily Billboard wonders if this less overt direction will help assuage the brand's critics, it's not like we're not bombarded by this perceived imagery of female perfection in Hollywood every day.

For more vitamin and supplement advertising, be sure to also check out all these GNC Live Well billboards in the skies of L.A. in recent years.

Let's see if this eye-catching billboard opens a can of worms, rather than a tub of protein.
Protein World It's a beautiful day to sweat billboard

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