Months ago many people assumed that Hilary Clinton was the natural candidate for the position, but then thousands of voters were swept up in the Vermont Senator's progressive movement and 'Felt the Bern'.
Daily Billboard has spotted this 'Feel the Burn?' billboard around L.A. for a while now, but this version was snapped at the intersection of L.A.'s Santa Monica Boulevard and Vine Street on May 1, 2016.
Meanwhile another opportunistic billboard creative, 'Get tested and chill', is a clever parody of the slang term 'Netflix and chill' (which is a euphemism for a booty call, come over and have sex, rather than simply watch TV), and was snapped along West Hollywood's Santa Monica Boulevard on April 2, 2016.
Free STD checks? Daily Billboard is sure Bernie Sanders would approve this message based on his views on universal health care, and now that he's not going to get the Democratic Party nomination he's got all the time in the world to 'Netflix and chill'.
Let's just hope he never feels the 'burn'.