Sunday, May 8, 2016

Second wave of billboards for Apple Watch...

Giant Apple Watch 2nd wave billboard
Following the news that Apple's quarterly revenue fell for the first time in thirteen years (although $50.6 billion revenue is still pretty impressive), the giant consumer tech brand is making a big push for its Apple Watch with a second wave of ads in the sprawling city skyline.
Apple Watch 2nd wave billboard
This new series of billboards features a trio of Apple Watches tumbling against a white background, similar to the recent iPhone 6s ad campaign, which is much more animated than the more static launch Apple Watch billboards from last August.
Apple Watch May 2016 billboard
Apple hasn't released detailed sales figures for their smartwatch, so it still has to prove itself in the market, especially faced with stiff competition from the likes of Samsung's Galaxy Gear S2, the Sony SmartWatch 3 and even more focused fitness trackers like Fitbit, Jawbone and Garmin.
Apple Watch 2016 billboard
Fortunately fashion designers are embracing wearable technology at the moment in their collections, so maybe all the coloured straps and different material bands will help the watch sell as you express your style in your own way.
Apple Watch 2016 billboard Sunset Strip
These latest vibrant billboards for the Apple Watch first started appearing in the streets and skies of L.A. on May 2, 2016, and were photographed along Sunset Boulevard, Hollywood Boulevard, Melrose Avenue, Beverly Boulevard and Pico Boulevard.
Apple Watch 2nd wave billboard
There are many more ad variations filling L.A.'s streets and skies at the moment and Daily Billboard has no doubt another wave will follow in the future (especially as we initially thought these ads were for the Apple Watch 2).
Apple Watch 2nd wave billboard
Are you convinced you need an Apple Watch, or will you stick with a conventional timepiece and your existing smartphone for the time being?
Apple Watch 2016 billboard
UPDATED: Here's also an example of the Apple Watch billboards covering all four sides of the Sunset Vine Tower in Hollywood on May 26, 2016.
Giant Apple Watch 2016 billboard

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