The naive and plucky 'Kimmy', with a penchant for clothes that wouldn't look out of place in a 'Scooby-Doo' cartoon, may have survived being abducted and living underground with the other 'Mole Women' for years, but can she survive her next series of adventures in New York City.
Kimmy would never think to check her urban dictionary to find out what these abbreviations mean, so of course 'DTF' means 'Dang that's funny' and 'MILF' means 'My interesting lady friend', she wouldn't understand the sexual connotations (just like if someone asked her over to 'Netflix and chill' she'd bring the popcorn and her pyjamas).
season one billboards for Unbreakable Kimmy Schmidt.
TGIF, now everyone can binge-watch all the new episodes and LOL all weekend long.
At the end of the day, wouldn't it be nicer if the world was a much 'Kimmier' place? Dang we think so.
UPDATED: Here's another slang inspired billboard for the second season replacing the 'MILF' creative along La Brea Avenue, and this tongue-in-cheek 'SMD' ad was snapped on April 27, 2016. 'Strawberry milkshake day', indeed.
UPDATED: Here's another fab billboard continuing this season two abbreviation campaign. This FYC (fun yummy cupcakes) ad creative for the show's Emmy consideration was snapped along the Sunset Strip on May 26, 2016.
UPDATED: Kimmy continues to entertain in the skies of L.A., this time FYC stands for 'fierce yodel call' in this Netflix ad snapped high above West Hollywood's Sunset Plaza on June 2, 2016. If it was Easter it could be 'fluffy yellow chicks'.
In addition here's also the rest of the dysfunctional cast posing with Kimmy for the Universal Television Emmy consideration billboard (where the show is made), snapped along La Brea Avenue the same day.
UPDATED: In addition to all these smaller ads, here's also a super-sized billboard for the show brimming with Kimmy's infectious joy over Wilshire Boulevard on June 16, 2016. Let's see if it does the trick for the sophomore season.
UPDATED: Kimmy's back in the skies to hilariously campaign for her four Emmy nominations and 'Fudge yeah, compadres!', Ellie Kemper received a nod for playing the titular role in the comedy, along with Tituss Burgess as Outstanding Supporting Actor and the show itself for Outstanding Comedy.
This latest fun FYC Emmy nomination billboard was spotted above Robertson Boulevard on August 9, 2016.
Plus Tituss Burgess gets his own FYC (fierce, young, fabulous) Emmy billboard for his role as Tituss Andromedon along Bundy Drive on the westside on August 12, 2016.
Ellie Kemper says "Fudge yeah, chums!" along Santa Monica Boulevard in West L.A. the same day.
And both of them feature on this adorable '4 Emmy nominations' billboard from Universal Television along Olympic Boulevard.
UPDATED: Kimmy was also spotted high above Hollywood's Sunset & Vine on August 17, 2016.
Plus this smaller "Fudge yeah, Charllie!" ad was spied above Sunset Boulevard on August 22, 2016.