Sunday, April 10, 2016

The Girlfriend Experience series premiere TV billboards...

The Girlfriend Experience series premiere billboard
There's something ever so enticing, seductive and yet innocent about this billboard for Starz new series The Girlfriend Experience.

Other networks and channels have tried TV spin-offs inspired by movies recently like Minority Report, Limitless, Fargo, Rush Hour and Sleepy Hollow (with varying success), so now it's Starz turn to have a go based on Steven Soderbergh's 2009 indie film of the same name.
Girlfriend Experience series billboard
Riley Keough stars as a law student who's drawn into the world of the very personal high-end escort service, customizing the experience to her rich clientele, and the series offers viewers an intimate look inside this age-old profession.

These series launch billboards for The Girlfriend Experience were first snapped above the Sunset Strip in West Hollywood on March 22, then later spied along Melrose Avenue on March 31, 2016.
Girlfriend Experience Starz billboard
Taking a leaf from subscription streaming services, the premium cable channel is also offering subscribers the chance to watch all thirteen half hour episodes in one night (April 10, 2016), to hook in viewers (much like the Angie Tribeca marathon on TBS recently).

Will you choose to pay for the pleasure of watching this new show on Starz?
Girlfriend Experience season 1 billboard
UPDATED: Here's some extra support for the new TV show in the form of a giant ad creative on the side of the Sofitel Hotel along L.A.'s Beverly Boulevard.
Girlfriend Experience giant series premiere billboard
This super-sized billboard was snapped on April 20, 2016 and replaces the second season billboards for Starz Outlander series.
Girlfriend Experience giant season 1 billboard
Will this massive outdoor ad be enough to entice viewers to try the charms of The Girlfriend Experience?
Girlfriend Experience TV billboard

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