For instance Anthony Mackie's high-flying 'Falcon' goes head-to-head with Chadwick Boseman's Wakandan king and protector, the 'Black Panther', whilst comic book lovers Elizabeth Olsen's neophyte 'Scarlet Witch' stares down Paul Bettany's logical synthezoid 'Vision'.
Meanwhile Jeremy Renner's 'Hawkeye' has seemingly come out of retirement to also come face-to-face with a de-masked 'T'Challa', bringing history's first black superhero to the big screen. The only hero notably absent from this selection is Tom Holland's web-slinging 'Spider-man'.
Captain America: Civil War movie movie costumes on display, including new looks for Cap, Winter Soldier, Scarlet Witch, Falcon, Ant-Man and the debut of Black Panther's film costume.
Comic book fans can also enjoy all these other Marvel movie and TV show billboards, plus others from the distinguished competition, gracing the sprawling city skyline in recent years.
Someone once said the superhero movie trend was just a fad, but from the looks of things the bubble is far from ready to burst, and Captain America 3 is projected to smash box office records once again.
Who will win? Who will fall? Whose side would you choose? And will they all kiss and make up after the big fight, or will things truly never be the same again?