The upscale gyms are back in the skies at the moment with another intentionally provocative and eye-catching outdoor ad campaign to inspire people to get fit and live a daring lifestyle.
Are you ready to 'Commit to Something', whatever your passion, be it orgies with well-toned and muscular beautiful young things, winning trophies for cheerleading, or raising a family and looking glamorous at the same time.
Equinox Made me do it billboards and decide which ads you like better.
For our part, Daily Billboard commits to continue to bring you the best billboards filling L.A.'s sprawling city skyline each and every day. You're welcome.
UPDATED: Here's also a squarer version of the breastfeeding ad creative spied along Santa Monica Boulevard in West L.A. on April 17, 2016.
UPDATED: Here are some examples of the continuation of Equinox's outdoor ad campaign for the 2017 New Year.
Meanwhile trends like virtual reality, dangerous hobbies like bee-keeping and sweaty harp players feature in new shots by fashion photographer Steven Klein.
These bold billboards were snapped along Bolsa Avenue in Westminster, Hollywood Boulevard, Santa Monica Boulevard and Sunset Boulevard from January 26 to February 14, 2017.