Saturday, February 27, 2016
YouTube has spent the last two years building up the profile of its online celebrities and shows with outdoor advertising, like these billboards for Video Game High School, these Grace Helbig and Hannah Hart YouTube billboards and these Tyler Oakley and Lilly Singh YouTube billboards.
Now the video streaming platform has launched YouTube Red, a new paid-for monthly subscription service allowing members-only to view original series and films from top YouTubers mostly ad free.
Some of the first offerings include A Trip to Unicorn Island, a documentary film following vlogger sensation Lilly Singh aka 'IISuperwomanII' on her world tour, a horror series starring the most popular YouTuber, 'PewDiePie', recreating classic video game situations in Scare PewDiePie, and Lazer Team from Rooster Teeth, a sci-fi comedy about four losers who discover some alien technology and have to protect the planet, which already received a limited theatrical release.
UPDATED: Here's also a better shot of another outdoor ad for YouTube Red's Scare PewDiePie series.
UPDATED: In addition here's another original movie billboard from YouTube Red, Dance Camp, starring Meg DeAngelis and Nadji Jeter and snapped along Sunset Boulevard on March 31, 2016.
UPDATED: Here's another original TV series billboard for YouTube Red photographed along the Sunset Strip on April 20, 2016. This Foursome is of the non sexual variety and features 'Andie Fixler' (Jenn McAllister) and her three best friends (hence the title), her big brother and her high school crush.
UPDATED: In addition here's also a clever execution of the Prank Academy ad creative on the side of the W Hotel Hollywood spotted along Hollywood Boulevard on May 2, 2016.
UPDATED: Here's another new YouTube Red show getting a big push along Sunset Boulevard, Bad Internet.
UPDATED: Here's an action-packed billboard for another new YouTube Red show all about video games, MatPat's (Matthew Patrick's) Game Lab, snapped along the Sunset Strip on a gloomy June 6, 2016.
UPDATED: Yet another YouTube Red series takes to the skies, this time Joey Graceffa invites ten YouTube personalities to a 1920s murder-mystery party in Escape the Night. This billboard was snapped along the Sunset Strip on June 23, 2016.
UPDATED: Here's another offering from the online platform, Sing It!, a half hour scripted comedy poking fun at all the reality singing competitions on TV, snapped along Wilshire Boulevard on July 19, 2016.