Apple TV billboards to cleanse the visual palate in the city skyline, the consumer tech brand is back with a similar user-generated campaign for their iPhone 6s.
This time rather than focusing on a single image, these new billboards feature two to three images, depending on their size and format.
Shot on iPhone 6 billboards featured beautiful landscapes, architecture and nature from around the globe, this series of outdoor ads shines a spotlight on portraits, single models and faces.
iPhone 6s billboards and rather interestingly a copycat outdoor ad campaign for I'm which mimicked the initial Shot on iPhone 6 idea.
Plus here's another eye-catching giant billboard from the campaign snapped opposite the La Brea Tar Pits above Wilshire Boulevard on February 25, 2016.
UPDATED: Daily Billboard is always a sucker for a cute Labrador, so enjoy this iPhone 6s billboard snapped along Pico Boulevard on March 22, 2016.
UPDATED: As expected a new wave of Shot on iPhone 6s billboards has arrived at the end of March 2016, some visuals are new and some are just mixed up and resized from the first installment.
What Daily Billboard likes about Apple's advertising is that it's trying to sell you a feeling and lifestyle, rather than simply hawk their latest gadgets or models (of which there are many).
And an additional new ad was snapped at the corner of Hollywood Boulevard and La Brea Avenue on April 12, 2016.
Plus this billboard with its cool duo of striped background images was captured above Santa Monica Boulevard at the border of West Hollywood and Beverly Hills on April 17, 2016.
UPDATED: Here's a familiar Shot on iPhone 6s creative, but this giant-sized billboard was spotted across the Atlantic in West London on May 13, 2016.