Sunday, February 14, 2016

Dating websites and hookup app billboards keeping love alive in the skies of L.A...

1 million dates adventures a week Tinder billboard
Happy Valentine's Day lovebirds.

The internet has really revolutionised people's approach to dating and sex. Forget meeting in bars, or placing a personal ad in the classified section, chat forums, dating websites and now smartphone apps have led to a radically different approach to potentially finding a lover or spouse, cheating on your partner, or just finding someone to have some fun with.
Tinder hookup app billboard
In 2012 location-based mobile dating app Tinder launched, following the popular gay hookup app Grindr in 2009, and straight people started swiping to find their perfect love match or casual hookup.

This very pedestrian orange special extension billboard for Tinder was spotted along Sunset Boulevard in West Hollywood on August 30, 2013.
1 million dates a week Tinder billboard
They've come a long way since then, and this new bold red billboard, also snapped along the Sunset Strip on February 11, 2016, is less logo-centric, will a simpler, more focused message promising more dates, sorry adventures, for you.
Find your honey Bumble dating app billboard
Also appearing the skies recently is one of the latest apps, Bumble, which was founded by Whitney Wolfe, the co-founder of Tinder. This app puts the power of the dating experience into the hands of women who have to initiate the conversation by swiping right.
Bumble Find your honey billboard
This 'Find your honey' billboard for Bumble, which obviously doesn't help you find the best organic honey at your local store, was snapped along the busy Sunset Strip on January 21, 2016.
Sugar Models Live the life billboard
Meanwhile Sugar Models seems to be for a different kind of woman, who's looking for a rich sugar daddy to pamper her and help her live the glamorous lifestyle in exchange for 'companionship'.

Well if there's one place full of beautiful young women and older wealthy gentlemen, it's Hollywood.
Sugar Models billboard
This subtle Sugar Models billboard was spied along Sunset Boulevard on January 8, 2016, and even though the name implies what it could be for, you really have to visit the website to understand the full implications.
Meet your new Daddy Seeking Arrangement billboard
Meanwhile this Seeking Arrangement website billboard was snapped along the Sunset Strip in West Hollywood on May 19, 2014, and it's far more overt about its intentions and desires.

If you were a parent and saw this 'Happy 18th Birthday' billboard and your out-of-work actress/waitress daughter had just moved to L.A. would you be worried?
Meet your new Daddy billboard Sunset Strip
For more billboard subject matters that make you think twice when you see them, be sure to also check out these Ashley Madison billboards for cheating spouses and this CougarLife billboard for younger men who like dating older women.
First comes like Zoosk dating billboard
Back in 2014 Zoosk was a more conventional dating website for single people advertising in the skies of L.A.

These flirtatious 'First comes like' billboards were photographed on November 20, 2014 along the Sunset Strip, then at Hollywood & Highland on November 26, 2014.

For several same sex dating ad examples, be sure to also check out these Gaydar billboards and these One Good Love website and Manhunt mobile billboards.

As they say, love is all around and as you can see it's big business. Whatever romantic plans you have for today, enjoy this Valentine's Day (especially if you're running the 2016 L.A. Marathon).
Zoosk First comes like billboard
UPDATED: In addition here's also a billboard for gay hookup app Grindr, snapped in the skies of the Sunset Strip on May 10, 2016.
Grindr next move billboard
And here's another 'Boy crush' ad creative for Grindr photographed in the same location on June 8, 2016.
Grindr Boy crush billboard Sunset Strip
UPDATED: Grindr seem to have expanded their advertising focus beyond just being a hookup app with their latest billboards for their #Grindr4Equality ad campaign, trying to connect on the social issues that affect the gay community they service.
gay Syrian refugees safe houses Grindr billboard
The 'gay Syrian refugees' ad creative was spotted along the Sunset Strip on June 29, whilst the 'Let's deal with our issues' billboard was photographed along West Hollywood's Santa Monica Boulevard on July 11, 2016.
Lets deal with LGBTQ issues Grindr billboard
UPDATED: Sugar Models is back in the skies and it looks like they are being more explicit this time with their message, offering dating, arrangements and a social club. Sounds like a new generation Playboy Mansion. This billboard was snapped at the corner of La Brea Avenue and Sunset Boulevard on July 27, 2016.
Sugar Models Dating Arrangements Social Club billboard
UPDATED: Plus here are two billboards for another gay hookup app, Squirt.
Squirt nonstop play gay hookup app billboard
The 'Non-stop play' version was snapped along Santa Monica Boulevard on September 6, 2015, whilst the more clothed 'Your place or mine?' billboard creative was spied at Sunset and San Vicente Boulevards on August 3, 2016.
Squirt Your place or mine gay hookup app billboard
UPDATED: Here's another equality billboard from Grindr about electing LGBT officials in Colombia, snapped along Santa Monica Boulevard on October 3, 2016, proving that the company (which has it's headquarters in West Hollywood) wants to be seen as more than just a hookup app.
Colombia LGBT elected officials Grindr billboard

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