There's nothing like originality on television to get audiences excited, but sadly Fox following in the footsteps of NBC's live musicals is not at all original.
Fortunately they've chosen well with the hit musical Grease as their first live outing and they've even been having some fun promoting the three-hour telecast with this all-singing, all-dancing live-action billboard installation along the Sunset Strip.
Grease: Live will be helmed by Thomas Kail, who's responsible for Broadway's runaway hit Hamilton, and will mash-up the fan-favourite 1978 film set at Rydell High School, with elements of the 1972 stage play.
Dancing with the Stars Julianne Hough is the new 'Sandy', the suitably hunky Aaron Tveit fills the T-Bird leather jacket of 'Danny Zuko', Vanessa Hudgens brings 'Rizzo' to life and even 'Frenchy' gets a pop star makeover courtesy of Carly Rae Jepsen.
The standard landscape billboard was first spied along West Hollywood's Sunset Strip by the Chateau Marmont Hotel on January 3, whilst the PR stunt version with the live performers dancing on the raised platform in front of the billboard hoarding was photographed on January 25, 2016.
The Sound of Music, Peter Pan and The Wiz, which inspired this new live TV event.
Fans of the original 1978 film will also get a kick out of seeing the Grease Lighting car on display at Madame Tussauds in Hollywood.
Now get ready to chew some gum, do the hand jive and sing-along to one of the greatest movie musicals of all time (let's just hope this is the one that we want).
UPDATED: Grease Live! was certainly a ratings hit and whilst some of the performances were a bit bland, the staging of the live extravaganza was pretty impressive. Let's see if TV industry voters feel the same way, as this Emmy consideration billboard was spotted along Olympic Boulevard in West L.A. to help garner nominations on June 2, 2016.
UPDATED: Congratulations to Grease Live! for securing ten Emmy nominations, here's an amended billboard to help garner some TV Academy votes snapped high above Olympic Boulevard on August 12, 2016.