Tuesday, November 17, 2015
The network has already renewed The Night Shift for a third season, so this new series needs to bring something different to the genre, but fortunately Chicago Med is a spin-off and expands the Chicago Fire and P.D. universe already created and exec produced by Dick Wolf and Matt Olmstead.
Code Black which tried to inject some movement and drama into its launch ad creative, this one just feels static and a bit posey. But maybe it wants to provide a point of difference between its competitor and even The Night Shift, which also had dramatic season promo billboards.
billboards for Chicago Fire and Chicago P.D.
Daily Billboard is there'll be plenty of room for crossovers with the city's police and fire departments in the future, but let's see if Chicago Med can establish itself as must-see television on its own merits.