Sunday, November 29, 2015

Apple TV billboards brightening L.A.'s skyline...

Apple TV billboard
Billboard advertising and design fans rejoice, Apple has refound its mojo with its latest outdoor ad campaign for Apple TV.
Apple TV testcard billboard
Daily Billboard recently bemoaned the fact that Apple's iPhone 6s outdoor advertising was beginning to blend in with its competitors efforts, so it's nice to see this bold and colourful collection of billboards inspired by the iconic television testcard for the tech giant's fourth generation TV streaming device.
Apple TV billboard
These multicoloured ads are simple and spectacularly eye-catching in the city skyline, especially framed by that gorgeous clear California blue sky.

This fun design is so much better than actually showing the sleek black box product with the Apple Remote control and you immediately know from afar that the whole campaign is for television.
Apple TV billboard
With the growing popularity of streaming services like Netflix, Hulu and Amazon over traditional TV network and cable offerings, there's never been a better time to push this digital media player.
Apple TV billboard
With Apple's new TV interface you can even ask Siri to find you something to watch without touching a button, and before you shout "the machines are taking over", if you do want to do something with your hands the new Touch surface on the tiny remote allows you to navigate your viewing options by using your thumb to swipe, scroll, select and navigate around your screen.
Apple TV billboard
These cool Apple TV billboards were snapped along L.A.'s Sunset Boulevard, Santa Monica Boulevard, Beverly Boulevard, Hollywood Boulevard and high above Sunset & Vine on November 27, 2015.

For another way to sell a similar product, back in November 2012 these Roku Keep streaming America billboards used typography and humour to make their tech offering more relatable.
Apple TV billboard
Now if you can take your eyes off these billboards, maybe it's time to watch some must-see TV for the rest of the weekend.
Apple TV billboard
UPDATED: Daily Billboard really loved the bold simplicity of the Apple TV billboards, but didn't realise they were the first tease in a larger ad campaign.
Apple TV Inside Out movie billboard
Upon seeing the amended Inside Out ad creative, we wondered if Apple had simply sold out and the whole campaign was to help launch Blu-Ray and digital sales of the hit Disney/Pixar movie as the colour scheme fit the animated movie's characters almost perfectly.
Inside Out Apple TV billboard
Homer Simpson Apple TV billboard
Then we glimpsed other billboard versions featuring familiar faces and characters from TV, like 'Homer Simpson' from The Simpsons and Julia Louis-Dreyfus as 'Selina Meyer' from Veep.
Apple TV Veep billboard
Apple TV video game racing cars billboard
Add to that clever video game creatives, National Geographic giraffes and Game of Thrones-themed billboards and this second wave of outdoor ads slowly won us over.
Apple TV second wave billboard
Apple TV National Geographic Giraffe billboard
These cool creatives were spied blanketing the skies of L.A. in vibrant rainbow imagery from December 8 to December 12, 2015, including along the Sunset Strip, Beverly Boulevard, Santa Monica Boulevard, Bundy Drive, Wilshire Boulevard, Melrose Avenue, Pico Boulevard and Hollywood Boulevard.
Game of Thrones Apple TV billboard
Apple TV cars billboard
We've said it before and we'll say it again, Apple never scrimps on its outdoor advertising, and aren't we all glad, as we get to enjoy such fun and inventive ad campaigns.
Inside Out Apple TV billboard
UPDATED: In addition here are all four sides of Sunset Vine Tower with the second wave creatives.
Apple TV Inside Out billboard
Apple TV 2nd wave billboard
Apple TV 2nd wave billboard Sunset & Vine
These rainbow-hued Apple TV billboards, which evoke the company's original logo, were spied causing a spectacle in Hollywood's skyline on December 18, 2015.
Apple TV Veep billboard Sunset & Vine

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