Sunday, November 29, 2015
Apple's iPhone 6s outdoor advertising was beginning to blend in with its competitors efforts, so it's nice to see this bold and colourful collection of billboards inspired by the iconic television testcard for the tech giant's fourth generation TV streaming device.
This fun design is so much better than actually showing the sleek black box product with the Apple Remote control and you immediately know from afar that the whole campaign is for television.
For another way to sell a similar product, back in November 2012 these Roku Keep streaming America billboards used typography and humour to make their tech offering more relatable.
UPDATED: Daily Billboard really loved the bold simplicity of the Apple TV billboards, but didn't realise they were the first tease in a larger ad campaign.
Add to that clever video game creatives, National Geographic giraffes and Game of Thrones-themed billboards and this second wave of outdoor ads slowly won us over.
UPDATED: In addition here are all four sides of Sunset Vine Tower with the second wave creatives.