In 1974 high-wire artist Philippe Petit achieved the impossible and infamously traversed a tightrope trek between the World Trade Center towers in New York City.
Over four decades later and director Robert Zemeckis brings this inspiring true story to the big screen with Joseph Gordon-Levitt walking in the shoes of the French tightrope expert.
The billboards for the movie certainly convey the spectacle of the high-wire stunt between the majestic Twin Towers.
Daily Billboard can't help but feel this movie would also have suited a special extension billboard showing the artist walking atop a billboard hoarding to make it really obvious what the biopic was all about, although maybe that was not the arty audience the studio was hoping to attract.
There's also something about the colour scheme and architectural design of The Walk ad creatives that remind Daily Billboard of these new special extension billboards for L.A.'s brandnew contemporary art museum, The Broad, also currently filling the city skyline. What do you think?
Regardless, these movie billboards were first spied high over Sunset & Vine in Hollywood on September 19, then later along Santa Monica Boulevard, La Brea Avenue and the Sunset Strip through October 3, 2015.