The special pink balloon embellishment can be found floating over the billboard atop the Sunset Strip's infamous Whisky A Go-Go club and was snapped on September 23, 2015.
Meanwhile the standard ad creatives, which are equally eye-catching and instantly get the romantic message across, were photographed around the streets of L.A. along La Cienega Boulevard, Robertson Boulevard, La Brea Avenue and Pico Boulevard from September 18, 2015.
However saying that, several times in the past The CW has spent the money to help capture your attention for its new shows, like this gory billboard installation for The Vampire Diaries third season and this cool launch billboard for Arrow.
Everest movie is 'Never let go', punctuated with slightly different emphasis, but obviously the meanings are world's apart.
The show sounds like a lot of fun, but what do you think? Is she 'crazy', or simply in love. Watch the new freshman series and you can decide.
UPDATED: Fans of the TV series can also enjoy these costumes from Crazy Ex-Girlfriend on display.