Monday, August 10, 2015
Vitamin Water ad campaigns, these latest billboards evoke the simple, colourful designs from 2010, where the product shot is clearly the hero.
You're Up Vitamin Water campaign from 2012 featuring people in motion had a real raw energy about them by comparison.
It's a no-brainer that in a city obsessed with physical perfection and sporty activities that the enhanced-water brand owned by The Coca-Cola Company wouldn't spend big advertising its bottled water drinks, where consumers are ready to lap them up (or should that be glug them down) in the perceived pursuit of health.
Jennifer Aniston Smart Water billboards, also owned by the company.
Activate Water billboards.
California may be experiencing severe drought conditions at the moment, but Daily Billboard is sure there'll be no shortage of Vitamin Water billboards filling the skies in the coming weeks, just sit back and drink them in.
UPDATED: Here are two more examples of the new Vitamin Water outdoor campaign from around the streets of Los Angeles.
UPDATED: These Vitamin Water billboards really are taking over L.A.'s skies this month and here's a different 'Boom' creative spied along Highland Avenue on Aug 15, 2015.
UPDATED: Almost a year later and Vitamin Water is progressing and refreshing their latest ad campaign by splitting their background colours in two.
And here's another example from this new wave, featuring multiple bottles in a whole spectrum of colours, snapped along Melrose Avenue on July 14, 2016.
UPDATED: Here are two more examples of the new wave of Vitamin Water billboards with the split colour backgrounds.
These large vertical billboards were snapped on the sides of the Eastown Apartments along Hollywood Boulevard on July 29, 2016.