This Be Water Wise outdoor ad campaign filling the skies of L.A. at the moment stresses the need for us all to do our part to conserve water, as every drop really does count.
We can all do our part and not just by turning a dripping tap off, and if you don't reduce your consumption you may find that soon you'll be fined by your local water company until you do.
It's not ideal with soaring temperatures, but unless you can do a magic rain dance then there's currently no other solution.
And when it does rain this winter, think of how you could collect that rainfall to help water your plants when there's less available.
UPDATED: Here's another ad creative from the California drought awareness campaign snapped along Fairfax Avenue on August 23, 2015.