Thursday, July 30, 2015

SoFi Refinance your student loans billboards...

SoFi Prefinance your Malibu home billboard
Finance can be a a dull and boring subject matter in advertising at times, especially if you're a person who's not flush with cash, but these SoFi billboards caught Daily Billboard's magpie eye recently.
SoFi Re-finance student loans Pre-finance first film billboard
The simple design works with multiple images and the ads are locally tailored to living in Los Angeles, where you can see the appeal of re-financing your student loans to finance your first film or business venture, or get a step up on the property ladder (that will ultimately lead to your Malibu beachfront home).
SoFi Pre finance your side project billboard
L.A. may be known as the City of Angels, but it's also the city of dreams, where everyone is working one job, but at the same time is writing a script, or making a podcast, or developing a TV pilot, or investing in a revolutionary new startup project.

Who wouldn't want to snap up the opportunity to refinance their student loans and pre-finance their dreams?
SoFi Prefinance your Malibu home billboard
The 'Malibu home' SoFi ad creative was spied along La Cienega Boulevard on July 10, whilst the 'first film' version overlooking Downtown L.A. was snapped high over Wilshire Boulevard the next day and the 'side project' billboard was photographed along La Brea Avenue on July 24, 2015.
SoFi Pre finance your first film billboard
For more examples from the world of finance, money lending and credit cards, be sure to check out these financial outdoor ad campaigns from recent years in the skies of L.A.

Now if only Daily Billboard still had some student loans to refinance, just think of the possibilities.
SoFi Refinance student loans Prefinance side project billboard
UPDATED: SoFi is back with another wave of creatives (and some repeats in new locations), just in time for gift-giving season when money may be tight.
SoFi Pre-finance future home billboard
The 'Pre-finance your future home' billboard was snapped above Pico Boulevard, whilst the 'Pre-finance your season tickets' was spotted along Santa Monica Boulevard on November 5, 2015.

These new ads seem much more generic than the previous versions which were more tailored to living the Hollywood dream.
SoFi Pre-finance season tickets billboard

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