Monday, June 22, 2015

Minions movie billboards and special Cinerama Dome banana installation...

Minions movie Cinerama Dome banana installation
Daily Billboard always loves to start the week with something a little special whenever possible, whether it's a giant-sized billboard, a special 3D installation, or something utterly attention-grabbing.
Giant Minions movie billboard
This week we're in luck as for part of their out-of-home marketing campaign, in addition to the usual smattering of billboards both large and small filling the skies, those adorable Minions from Despicable Me have wrapped the Cinerama Dome in Hollywood for their first spin-off movie.
Minions Cinerama Dome banana installation
Cinerama Dome Minions movie installation
It's not the first time this iconic L.A. landmark has been embellished, as Shrek, Spider-man and Jack Frost have all accessorized the infamous domed theatre for their movies in the past, but it's been some time and this fun 'banana' treatment certainly fits with the mischievous nature of the breakout yellow pill-shaped creatures.
Minions upside-down logo billboard
Interestingly the only thing which lessens the impact of this Minions wrapped dome, is that there's another 'yellow peril' in L.A.'s skies at the moment, and that's this Pac-Man 3D billboard installation for The Pixels movie.
Minions movie teaser billboard
Nonetheless the Minions are everywhere you look at the moment for their prequel to the two Despicable Me animated movies, from 2010 and 2013 respectively, which explores where these yellow creatures originated from before they became 'Gru's' henchmen.
Minions Banana installation Cinerama Dome
This eye-catching installation along Sunset Boulevard and these other fun Minions film billboards were snapped on June 17, 2015 along Beverly Boulevard, Melrose Avenue and Westwood Boulevard (with the 'Sandra Bullock' teaser billboard spied at Universal Studios Hollywood on May 8).
Minions I'm with stupid billboard
Minions film billboard
Additionally the super-sized butt-naked washing line billboard was photographed at the start of the Sunset Strip in West Hollywood on June 19, 2015, helping commuters laugh as they're stuck in rush hour traffic.
Giant Minions movie billboard Sunset Strip
If you're a fan of gibberish-spouting Minions, be sure to also check out all the various Despicable Me 2 movie billboards from 2013.
Minions Kevin movie billboard
They're also so popular (and great merchandising fodder) that they even have their own simulator attractions at Universal Studios, so take a look at these Minion Mayhem ride billboards from last year too.
Special Minions Cinerama Dome stunt
Special Minions Cinerama Dome installation
Daily Billboard is sure this onslaught of outdoor activity is just a small portion of the marketing push behind this movie prequel spin-off.
Minions Im with stupid billboard
Regardless, it's still a fun way to start the working week and it's always better to be seeing yellow rather than red this early in the week. 

Ba-ba-ba-ba-ba-nana!
Giant Minions movie billboard
UPDATED: In addition to all the other out-of-home support for the Minions movie, there's also these fantastic homage posters to iconic artists filling the streets of L.A. on bus shelters and construction hoardings.
Minions famous artist homage posters
Minions famous artists homage posters
Minions famous paintings homage posters
These parodies of famous artists works of art are hilarious, be it Leonardo da Vinci's Minion-ised Mona Lisa painting, Andy Warhol-inspired pop art, mind-bending Salvador Dali imagery and more daft homages to Piet Mondrian, Vincent Van Gogh, Edvard Munch, RenĂ© Magritte, Roy Lichtenstein, Jackson Pollock and Pablo Picasso.
Minions famous artists homage posters
Minions famous artists homage posters
Minions famous artists homage posters
This idea is so clever and fun, and these examples were spied at the corner of Melrose and La Brea Avenues on July 10, 2015.
Minions iconic artists homage posters
UPDATED: Here's another fun special installation for the Minions movie, featuring 'Stuart', 'Kevin' and 'Bob', spied along La Brea Avenue on July 21, 2015.
Minions movie special installation billboard
It's no wonder the animated movie opened to over $115 million at the box office the first weekend with all the money they spent promoting it.
Special Minions movie billboard

2 comments:

  1. These inflatables are pretty cool! I worked on the install and was told by one of the employees that the Minions were created by Inflatable Images for Drissi Advertising

    ReplyDelete

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