launch wave of Shot on iPhone 6 billboards that graced the Los Angeles skyline (and other cities around the globe).
Do you have a favourite amongst this striking assortment? Why not share which of these billboards has caught your eye the most in recent months.
We're sure these won't be the last we spy in the weeks to come.
UPDATED: Another month and another new wave of creatives for this stunning photographic campaign.
Here's just a selection of the new additions gracing L.A.'s streets from June 2, 2015, with many more to follow no doubt.
It's so nice to see the skies filled with this variety of imagery of the natural beauty our world has to offer, from amazing ocean sunsets, cresting waves and beautiful blossom.
It's a refreshing alternative to all the guns, explosions and graphic out-of-home imagery that can make you feel a little jaded and desensitised at times.
Daily Billboard wishes that we could take all our billboard shots on the iPhone 6, but no matter how hard we try, they never come out like this (must be too shaky a hand at the controls).
UPDATED: Here's another spectacular image from the fresh wave of billboards spied along Melrose Avenue on June 6, 2015.
Plus a larger cornfield creative spied high over Wilshire Boulevard near the La Brea Tar Pits the next day.
UPDATED: Here's the eastbound view of the Sunset Vine Tower in Hollywood with another cool creative. This vertical cactus billboard was snapped on June 17, 2015.
And here's what looks like the landscape version of this image, snapped along Wilshire Boulevard on July 4, 2015.
UPDATED: Interestingly there's been another wave of creatives for this outdoor campaign, but this time the billboards are sharing the skies with ads for Apple's new music streaming service, imaginatively called 'Apple Music'.
More on those ads soon, but for now enjoy these two striking billboards, the Greek Isle version snapped along Beverly Boulevard on August 4 and the surfer creative captured along Melrose Avenue on August 12, 2015.
And here's another new snowcapped mountain billboard snapped along Wilshire Boulevard in Brentwood on August 15, 2015.
UPDATED: Here's another cool billboard snapped along Hollywood Boulevard on September 7, 2015, now sharing the crowded skies with the Apple Music ad campaign and the new Apple Watch billboards.