Monday, March 9, 2015

Shot on iPhone 6 billboards...

Shot on iPhone 6 Cory S billboard
This month Apple is giving Instagram a run for its money with their new outdoor ad campaign for the iPhone 6.
Shot on iPhone 6 Chuck A billboard
Shot on iPhone 6 Chris C billboard
The 'Shot on iPhone 6' billboards feature a dazzling array of stunning images taken on the smartphone device with its camera and the aid of various photographic and image editing software apps.
Shot on iPhone 6 contours billboard
Shot on iPhone 6 China billboard
The 'World Gallery' campaign is a radical departure in the city skyline from Apple's usual product design focus and instead highlights the benefits of the product. The end result is certainly a jarring point-of-difference for the tech giant (although the white frame helps identify the ads as belonging to Apple), which makes the billboards even more eye-catching.
Shot on iPhone 6 desert billboard
Shot on iPhone 6 Jirasak P billboard
Here's a selection of just some of the scenic billboards featuring around 60 different photographs snapped around the streets and skyline of Los Angeles.
Shot on iPhone 6 Jirasak P billboard
Shot on iPhone 6 Austin M billboard
So far Daily Billboard hasn't spotted any duplicates around L.A. yet, but we know that the same creatives are popping up in different cities around the world as we type (let's hope the photographers were all well compensated and not just 'paid' by Apple with the honour of having their images featured on a billboard).
Shot on iPhone 6 rainbow billboard
Shot on iPhone 6 Cole R billboard
These breathtaking and inspirational billboards certainly brighten the city skyline and provide a welcome visual relief from the usual bombardment of hard sell or poorly designed advertising that assaults passersby's senses on a daily basis.
Shot on iPhone 6 Chris C billboard
Shot on iPhone 6 sunflowers billboard
Be sure to compare these interesting ads, which were photographed from March 3 to March 8, 2015, to Apple's previous iPhone billboards and past iPad billboard advertising.

Now for some reason Daily Billboard is filled with the urge to travel and take some photos.
Shot on iPhone 6 Cory S billboard
UPDATED: As expected here's another different creative from the extensive user generated campaign spied along Wilshire Boulevard in West L.A. on March 10, 2015.
Shot on iPhone 6 Hattan A billboard
UPDATED: The 'Shot on iPhone 6' ad campaign has also taken over all four sides of the unmissiable Sunset Vine Tower in Hollywood.
Shot on iPhone 6 Andrew T desert billboard
Here are three of the spectacular creatives optimised for this larger format and snapped on March 16, 2015.
Shot on iPhone 6 Austin M billboard
Shot on iPhone 6 sunflowers billboard
UPDATED: Here's another hiking-themed billboard spotted along Cahuenga Boulevard in Hollywood on March 20, 2015.
Shot on iPhone 6 Julian B hiking billboard
Shot on iPhone 6 Fredric K billboard
Plus here's the fourth billboard on the side of the Sunset Vine Tower and another cool hot air balloon creative capturing passersby imagination high above Wilshire Boulevard in Brentwood on April 11, 2015.
Shot on iPhone 6 Hot air balloons Ahmed A billboard
Shot on iPhone 6 Satoshi H billboard London
UPDATED: Proving that this is a truly global campaign, here are two further 'Shot on iPhone 6' billboards captured in Shoreditch in the East End of London on April 27, 2015.
Shot on iPhone 6 Dan C billboard London

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