Tuesday, March 10, 2015

Get Hard movie billboards...

Get Hard movie billboard
Just as Liam Neeson seems to pump out gritty action thrillers of late, Kevin Hart seems to be on a roll these days when it comes to big screen comedies with the likes of Ride Along, About Last Night, Think Like a Man Too and The Wedding Ringer on his resume in recent times.
Get Hard movie billboard
Now he's pairing up with another comic legend, Will Ferrell, in the prison-themed comedy, Get Hard, in which he preps Ferrell's millionaire businessman 'James King' for time behind bars when he's found guilty of fraud and embezzlement.

This fun creative where the future inmate and prison coach share a telephone call through a protective screen certainly evokes the incarceration theme of the film.
Will Ferrell Get Hard movie billboard
Get Hard movie billboards
Kevin Hart Get Hard movie billboard
It's even funnier when this billboard creative is split in two and placed on opposites sides of the road, like this eye-catching example along the busy Pico Boulevard.
Get Hard movie billboard
However, whilst the premise of the movie sounds amusing there's also a heavy dose of racial stereotyping with Get Hard, which is addressed in the movie with the sentenced James King assumes Hart's 'Darnell Lewis' has been to jail because of the colour of his skin and his job at a car wash, when in fact he hasn't.
Get Hard billboard
Darnell plays along and of course R-Rated hilarity ensues as he prepares the clueless millionaire for a tough life in the slammer.
Get Hard film billboard
The landscape 'telephone call' creative was first spied along Sunset Boulevard on February 24, whilst the split duo of billboards were snapped on opposite sides of the road on March 4, 2015.

Meanwhile the 'braiding cornrows' creative was photographed along La Brea Avenue, whilst the 'teardrop tattoo and whistle' billboard was spotted along Beverly Boulevard the same day.
Get Hard movie posters
Get Hard film posters
These tear-away phone number 'get hard/got hard' fly posters also add another witty element to the out-of-home ad campaign for the movie.
Get Hard movie billboard
This heavyweight outdoor ad campaign is hard to miss around the streets of L.A. at the moment, but only time will tell if it will convince cinema goers to spend some time in front of the big screen at the end of March.

If you're a fan of Will Ferrell, be sure to also check out these cool movie billboards for The Campaign and this outdoor ad campaign for Anchorman 2.

And if you're an admirer of Kevin Hart, enjoy this giant Real Husbands of Hollywood billboard and these film billboards for The Wedding Ringer.
Get Hard movie billboard

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