Tuesday, February 3, 2015

Chappie movie billboards...

Chappie movie billboard
In recent years superheroes, vampires, fairytales and even Biblical retellings have been cannon fodder for Hollywood to plunder for inspiration, but from the looks of things 2015 may be the year of A.I. (Artificial Intelligence).
Chappie movie billboard
Whilst first time director Alex Garland brings us Ex Machina later this Spring, Earth's Mightiest Heroes unite once more to go up against an evil artificial intelligence in Avengers: Age of Ultron and even Skynet gets rebooted in Terminator Genisys, first off the assembly line is Neill Blomkamp's lovable robot, 'Chappie'.
Chappie film billboard
Regular collaborator Sharlto Copley provides the motion-capture performance for the titular robot, which represents a new kind of artificial intelligence that can think and feel and learns from its surroundings with childlike enthusiasm.
Chappie movie billboards
When Chappie is stolen by criminals and finds himself as part of a new family, including a father figure in the form of Dev Patel, questions are raised about this new form of technology, especially by Hugh Jackman's A.I. hating character. People always fear what they don't understand.
Chappie movie billboard
These billboards for the new science fiction film were snapped along the Sunset Strip, Highland Avenue and above Sunset & Vine in Hollywood on January 23, 2015.
Chappie movie billboard
It's such a shame that the effect of the special extension version along Sunset Boulevard is spoiled by the taller billboard on the reverse (hopefully that's something which isn't an ongoing thing).
Chappie movie billboard
If you're a fan of the director, be sure to also check out these District 9 film billboards from 2009 and these Elysium movie billboards from 2013.
Chappie movie billboard
Hopefully Blomkamp has learned from past mistakes (Elysium really was a disappointment after the phenomenally original District 9) and Chappie truly will be the next step in the evolution of his filmmaking.

Are you ready to meet Chappie?
Chappie extension movie billboard
UPDATED: It looks like Sony is unleashing a second wave of billboard creatives focusing on the robot's face to help promote Chappie.
Chappie movie billboard
Chappie billboard
This standard landscape billboard was snapped along Melrose Avenue on February 12, 2015, whilst the smaller version was spotted along Sunset Boulevard the day before.
Chappie film billboard
UPDATED: Here's also a giant-sized version of this second wave Chappie ad creative spied in Downtown L.A. on the side of the Figueroa Hotel on April 4, 2015.
Chappie movie billboard Downtown LA

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