He may be a great cop, but apparently 'Detective Lieutenant Everett Backstrom' is a real jerk, or like the ad creatives say, a 'Total Dick'.
What's unusual is that Rainn Wilson comes generally across as a sympathetic and likeable person, as do his usual characters, so are you prepared for a sexist, angry and unfiltered version of the actor?
These billboards certainly stand out and were spotted along multiple locations along Sunset Boulevard and along La Cienega Boulevard from January 14 to January 21, 2015.
The question with this series is not can Backstrom solve the crimes, but does anyone want to watch him do it if he is so thoroughly annoying and unappealing a character.
In all honesty, do you want to waste your precious time watching a show about a 'Total Dick'?