Dakota Johnson plays the naive and curious literature student 'Anastasia Steele', who is drawn to the enigmatic 'Christian Grey' when she goes to interview him and soon begins to discover his secrets and explore her own sexual desires along the way.
The smaller and standard landscape billboards were also spied along Melrose Avenue from January 21 to January 24, 2015. Keeping the ad creative designs to black and white and 'shades of grey', with just a dash of red, makes them even more thematic and striking.
If you're an admirer of the actor that plays the enigmatic Mr. Grey, be sure to also enjoy these steamy Calvin Klein billboards featuring Jamie Dornan from his time as a male fashion model (so he's no stranger to stripping off in front of the camera).
Make sure you clear your calendar and you're not too tied up to enjoy some titillation on the cinema screen this February.
'Mr. Grey will see you now'.