Sunday, December 7, 2014
UPDATED: What a difference a storm makes, as Daily Billboard discovered that the Inherent Vice billboard along the Sunset Strip had received a fabulous makeover to help brighten L.A. after the rain.
If you like this special Inherent Vice billboard which combines special lights and motion, be sure to also check out this neon sign billboard for the Footloose movie remake from September 2011.
It certainly looks like Inherent Vice's marketing has kicked into high gear with this highly noticeable installation, especially as this billboard location doesn't get the best direct sunlight this time of year with the sun so low to properly showcase the ad, even though it gets the high volume Sunset Strip commuter traffic and this gimmick will work well at night with the neon signage.
How can you not love the playful quality of this billboard and Daily Billboard feels it fits extremely well with the spirit of the movie.