Tuesday, September 30, 2014

Smirnoff Vodka Exclusively for everybody billboards...

Pouring Smirnoff Vodka Exclusively for everybody billboards
Now here's a clever visual gimmick that caught Daily Billboard's eye recently for Smirnoff Vodka's 'Exclusively for everybody' outdoor advertising campaign.
Pouring Smirnoff Vodka Exclusively for everybody billboard
Smirnoff Vodka Exclusively for everybody cocktail billboard
Daily Billboard first spied this 'Exclusively for everybody' campaign back around April 7 this year, with the portrait ad and a landscape version reappearing in the skies of L.A. around September 14, 2014.
Exclusively for everybody Smirnoff Vodka billboard
This new lifestyle treatment with people making cocktails with the vodka does differentiate it from other brands, but the rather cheap and gaudy choice of colours, red, white and blue, even the 'exclusively for everybody' seems to cheapen the offering, making Smirnoff No. 21 feel like an everyday vodka and not special or particularly premium.

The photography used in the lifestyle ad creatives and the approach itself seems a bit old-fashioned and dated, but maybe that's the objective.
Exclusively for everybody Smirnoff Bloody Mary billboard
There's also the question of whether any of the gay community's boycott of Russian vodka, due to the country's persecution of their gay population and their homophobic policies had anything to do with this new inclusive brand treatment, as Smirnoff started as a Russian vodka but has long since changed hands and is now owned by British company Diageo.
Pouring Smirnoff Vodka billboards Hollywood
With that said, there's no denying that this duo of billboards, with the Smirnoff Vodka being poured into a waiting cocktail glass on the billboard below the other, snapped on the side of the W Hotel in Hollywood on September 18, 2014, isn't a fun approach.
Exclusively for everybody Smirnoff Vodka billboard
If you're a vodka fan, be sure to compare these ads to these other vodka brand outdoor ad campaigns from recent years, including the likes of Sobieski, Cîroc, Svedka, Belvedere, Ketel One, Absolut, Grey Goose and more besides.
Exclusively for everybody Smirnoff Vodka billboard

No comments:

Post a Comment

Related Posts with Thumbnails