Monday, August 4, 2014

Giant Outlander series premiere TV billboards...

Giant Outlander series premiere billboard
This month the kilt drops on Starz new time-traveling drama series Outlander and there's lots of support for the show in the skies of L.A.
Giant Kilt Drops Outlander teaser billboard Sunset Strip
Based on the best-selling series of books by Diana Gabaldon, the TV adaptation is the same mix of romance, adventure, science fiction and history.
Giant Outlander series launch billboard
Outlander follows the tale of 'Claire Randall' (played by Catriona Balfe) a married combat nurse in 1945 who is mysteriously transported back in time to the Scottish Highlands of 1743.
Kilt Drops Outlander teaser billboard
Outlander season 1 Starz billboard
Ronald D. Moore who rebooted the Battlestar Galactica TV franchise is no stranger to space operatic sci-fi, but this time he and his crew have to create the Earth-bound world of 18th century Scotland where our heroine finds herself out of her element.
Giant Kilt Drops Outlander teaser billboard
Giant Outlander season 1 billboard Sunset Strip
After World War II on a trip to the Scottish Highlands to rekindle her marriage with her British Intelligence husband 'Frank Randall' (Tobias Menzies), Claire discovers a circle of rocks like Stonehenge and is thrown back in time.
The Kilt Drops Outlander teaser billboard Sunset Strip
Upon her arrival in the past she's forced to marry a strapping young Scottish warrior clan lord named 'Jamie Fraser' (played by Sam Heughan) and soon finds her heart being torn between these two men in her life.
Kilt Drops Outlander teaser billboard Sunset Strip
Giant Outlander season 1 Starz billboard
To complicate matters, in the past she also runs into Frank's lookalike ancestor, who is a sadistic English redcoat named 'Black Jack Randall' (also played by Tobias Menzies), so it's not all romantic escapism.
Giant Outlander series premiere billboard
'The Kilt Drops' teaser campaign first appeared around mid-July 2014 along L.A.'s Sunset Strip, with this giant-sized creative and several standard landscape versions, and really helped evoke that Scottish Highland feel with its intriguing tartan design and titillating kilt dropping countdown.
Giant Outlander The Kilt Drops Starz billboard
Giant Outlander billboard Sunset Strip
The revealed series premiere creative was equally evocative with its wistful imagery of a woman leaving someone behind for a handsome man in period Scots attire.
Outlander Kilt Drops teaser billboard
Outlander series premiere billboard
In addition to changing the ad creative on the Sunset Towers location (and smaller billboard hoardings around L.A.), this additional super-sized wallscape was spied on the side of Beverly Boulevard's Sofitel Hotel on July 28, 2014.
Giant Outlander billboard Sofitel Hotel
Only time will tell if the success of the Outlander novels will translate to the small screen.

What if your future was the past? What time period and country would you choose to be marooned in?
Outlander series premiere Starz billboard

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