Thursday, August 14, 2014
And what do you know, both ads feature an attractive slim Hollywood celebrity, plus both women are wearing white tops and blue jeans against a blue background, just take a look at the giant Zico billboard featuring Jessica Alba to see the similarities.
Now you can see why Daily Billboard thinks that Zico has just become another sanitized brand without an identity of its own.
Smartwater's black and white Jennifer Aniston billboards from previous years.
Smartwater, it's inspired by clouds don't you know, because that's where rain comes from of course you dummy (next thing you know they'll be capturing lightning in a bottle and charging you a small fortune for it too).