giant billboard along the Sunset Strip.
A few months later and it looks like Vita Coco has drafted its own celebrity face for its pure coconut water offering in the form of Yasiel Puig, the young Cuban pro baseball outfielder who plays for the L.A. Dodgers.
Rihanna was once the face of Vita Coco, but Daily Billboard is sure she's a far more expensive ambassador these days than she was back in 2011, plus having a young, fun-loving sports star fits nicely with the healthy, sports hydrating positioning of the coconut water brand (although we're sure he didn't come cheap either).
L.A. Dodgers billboards.
Only time will tell whether the No. 66 shirt-wearing sensation will make people go nuts for Vita Coco.