Saturday, August 30, 2014

Drafted by Nature Vita Coco Yasiel Puig billboard...

Drafted by Nature Vita Coco Yasiel Puig billboard
Earlier this Summer Zico Coconut Water refreshed its multi-million dollar advertising campaign utilising actress Jessica Alba as its new brand ambassador, kicking off with a giant billboard along the Sunset Strip.

A few months later and it looks like Vita Coco has drafted its own celebrity face for its pure coconut water offering in the form of Yasiel Puig, the young Cuban pro baseball outfielder who plays for the L.A. Dodgers.
Drafted by Nature Vita Coco billboard
Pop star Rihanna was once the face of Vita Coco, but Daily Billboard is sure she's a far more expensive ambassador these days than she was back in 2011, plus having a young, fun-loving sports star fits nicely with the healthy, sports hydrating positioning of the coconut water brand (although we're sure he didn't come cheap either).
Vita Coco Drafted by Nature Yasiel Puig billboard
This fun special extension Drafted by Nature Vita Coco billboard, which has a lot of personality compared with its rivals efforts, was snapped at the intersection of Highland and Melrose Avenues on August 6, 2014.
Vita Coco Drafted by Nature billboard
If you're a fan of Yasiel Puig, be sure to also check out the baseball player in these recent L.A. Dodgers billboards.

Only time will tell whether the No. 66 shirt-wearing sensation will make people go nuts for Vita Coco.
Drafted by Nature Vita Coco billboard

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